International Digital Miniprint Exhibition 11
Dadaism used graphic arts as a preferred means of expression. Graphic artists such as Kurt Schwitters developed a visual language composed of movable types reproduced on mechanical printing presses. This means of reproduction gives Dadaist publications their handmade style .
Dadaism puts words in front. Random words are reassembled following the order of the draw. The typography of words breaks the graphic standards of the time by combining modern fonts with traditional characters, creating a chaotic composition. Dada also marked the theatre by its unusual lyrics and eccentric costumes.
Dada 1 and Dada 2 explore these aspects of Dadaism. The geometric designs are inspired by Dada costumes. Their iconic treatments are in a contemporary style, although many Dada used Dingbat characters as the symbol of the hand.
The special effects of old paper and faded colours are a reminder of Dada works exhibited in museums. These publications were not designed to last long. They were revolutionary actions against the bourgeoisie and the establishment in reaction to the horrors of the Great War.